Today sees the launch of Face to Face International magazine - the first truly European magazine for all organisations that need a personal presence in the market place.

Face to Face Magazine focuses on the field marketing and brand experience industry and is published in three languages (English, French and German) to reflect the nature of its European profile and to raise awareness of the innovative new agency alliance of Face-to-face International.

In its 60 glossy pages there are a number of thought-provoking, instructive and interesting articles where the focus is on de-mystifying the field marketing industry and fundamentally ‘making the complex simple’ – the alliance’s key mantra. Aimed at all levels of management and brand decision-makers the articles cover thought-leading topics including: how to select an agency, recruiting the right field staff to represent your brand and a focus on reporting systems. Also included are book reviews, research findings on shopper behaviour and insights into how consumers are influenced.

A key section of the magazine highlights the new Face to Face International organisation – an alliance of three leading agencies in the UK, France and Germany. Tony Hall, CEO of Channel Advantage the UK Founding Partner adds: “Face to Face Magazine is the first magazine to really give a European view of the Field Marketing  industry. Whilst dealing face to face is essentially the same process in each country, there are some key areas where teaming up with leading agencies can simplify and streamline activities – offering potential cost-savings and other efficiencies.”

The first issue of Face to Face Magazine is available now  with a cover price of £3.90 (€4.50). Complimentary copies (UK version) are available on request from facetoface@channeladvantage.co.uk or telephone 01491 639100.