Posterous theme by Cory Watilo

Filed under: Panasonic

Great Celeb Spot

Viet Pam, one of Channel Advantage's product demonstrators for Panasonic, was snapped with the incredible Stephen Hawking in John Lewis Cambridge last month.

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It is unknown whether Professor Hawking purchased a new smart TV as a result of this encounter or not.

Panasonic TVs in full glory

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The latest Panasonic TVs were demonstrated in full connected glory at The Retreat training facility last week when Channel Advantage hosted a technology showcase and workshop for staff and retail colleagues (Thursday 24th November). 

Panasonic is taking TV to the next level with the new SMART VIERA TV line-up, which offers smart design, smart performance and smart content - such as BBC iPlayer, Facebook, Twitter & YouTube. Available in PlasmaLED & LCD and you can buy them from Dixons Retail and John Lewis stores.

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Find out more about the Viera range of TVs here.

Panasonic Promoter Feels the Force!

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The Force was definitely "with" Channel Advantage's Panasonic TV promoter Nick Johnson in Lakeside last weekend as characters from the cult film Star Wars invaded the shopping centre.

The Star Wars promotion generated huge interest at the Currys Lakeside store and the Force was also strong in Nick who generated record sales for the campaign to date in the store.

We asked Nick about the experience and he said: “I got ambushed by four guys with laser guns outside the store at lunch time (exhibit A). Then I was held hostage for a while by a big guy (exhibit B). But thankfully got rescued by a friendly robot (exhibit C)”.

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Despite all the adventure Nick conscientiously completed his reporting and made sure that the Account Team would note: “Our promoter at Lakeside getting stopped and seen to by the Imperial Forces, but thankfully rescued by the Alliance”.

Well done Nick - and keep up the good work!

Whilst we cannot guarantee this level of excitement every weekend, we do have fantastic clients and great opportunities available. If you are interested in joining Channel Advantage as a product demonstrator or promoter, email your CV, location (galaxies near and far, far away) and availability details to booking@channel-advantage.co.uk - we still have some fantastic pre-Christmas roles to fill.

And if you'd like to find out more about Channel Advantage, visit our website.

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Want to be a Panasonic Lumix sales promoter?

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Cambridge - High Wycombe - Kingston

We're looking for three more camera enthusiasts to join the sales promoter team for Panasonic Lumix Cameras in the above locations. This is weekend work available from October – Christmas (inc Xmas week) and key to the role is the ability to engage shoppers and retail sales colleagues alike with the features, benefits and advantages of Panasonic Lumix range.

Required experience / skill set:

  1. Previous promoter/ brand ambassador/ trainer/ demonstrator/ sales experience.
  2. Experience must have been gained within the retail environment (camera specialist or consumer electronics retail experience desired).
  3. Passion for technology and able to understand technology with ease (understanding of photographic basics essential).
  4. Understanding of the sales process and customer buying patterns (training will also be provided).
  5. Organised and able to provide accurate, detailed reporting information for each day worked.

Package:

  • OTE £80 per day (which includes holiday pay and completion bonus).
  • Successful candidates, who have proven success on this campaign, will be considered for future high profile work if available in their area.
  • A detailed and comprehensive Training programme (including Retail Partner selling skills/ accreditation where applicable) and on-going support will be provided.
  • Panasonic Lumix demonstration kit will be provided for the duration of the campaign to enhance understanding of products and aid demonstrations/ sales.

Campaign availability:

  • Weekends from the 29th October up to and including the 24th December (hours are generally 9:30am – 6pm Saturday and opening hours on Sunday (6 hour shift inc breaks).
  • Training on the 27th & 28th October.

Please ensure you live within reasonable travelling distance of one of the above store locations.

Please note, you may be required to complete a short preparation task prior to attending the training. This would include reading some basic information and a short question and answer set, in order to establish levels of knowledge. We anticipate the time to complete will be less then 30 minutes.

To register your interest for the work, please send us your CV, relevant experience and availability for weekends from now until Xmas (including availability during Xmas week) by emailing booking@channel-advantage.co.uk.

About Channel Advantage

We are a leading field marketing and brand experience agency that specialises in technology. We pride ourselves on recruiting and managing the UK's brightest field staff to represent the most innovative tech products in the market place. Whether it is merchandising or auditing in retail, training store staff or demonstrating complex products, we bring our clients' brands to life and deliver results.

Channel Advantage Reaches New Heights

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Rob Nicholl is on a high having recently climbed Ben Nevis! And - ever dedicated to the cause - he celebrated this achievement with a photo taken at the summit with the immortal words - "Channel Advantage Was Here!!!"

Rob is one of our fantastic Panasonic product demonstrators and can be seen in action most weekends in Comet Edinburgh. If you are in town, please pop by to say hi, congratulate him on his feat and ask him about the Viera TVs!

This has now started a trend - have you been anywhere cool, wild or interesting recently? Why not share your photo on our Facebook page and tell us your story!

Job Opportunity - Panasonic Lumix (Ref: CAJob1382)

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Several positions Nationwide – Weekend demonstrations throughout July, August & September.

Are you passionate about photography and would you be excited about working with one of the world's leading technology brands? Then we would like to hear from you!

We are currently looking to recruit high calibre individuals to join our team. With a strong background in retail, combined with demonstration experience, you will work with one of the biggest names in photography as the face of Panasonic Lumix.

You will use your high level of knowledge and expertise to provide advice, inspiration and education to customers about Panasonic’s Lumix range. For the individual with the right combination of successful candidate will be responsible for making a significant contribution to the success of our client, Panasonic, within some of the biggest names in photographic retailing in the UK. This will be achieved through effectively communicating the full range of Lumix products and services through demonstration activity.

Objectives: 

·     To maximise the perception, awareness and promotion of Panasonic Lumix cameras.

·     Delivering a compelling Lumix experience to consumers.

·     Helping consumers to make an informed choice.

·     Training, gaining loyalty of retailers, encouraging to "sell" and "upsell" Panasonic cameras.

·     The timely and accurate completion of reports and any other requests for information.

Candidate specification:  

·     Excellent knowledge of photography.

·     The ability to break down complex messages and deliver them in a simple and engaging way.

·     Enjoys getting to know people and sharing knowledge & experience with others.

·     Excellent communication and demonstration skills.

·     A lively and positive personality.

In-store requirements 

·     Conducting two demonstration days per week (Saturday & Sunday) over a 10 week period throughout July, August & September

·     To be an ambassador for Panasonic

·     To conduct demonstrations to customers in selected Jessops and Currys stores

·     To actively promote the Panasonic brand at all opportunities

·     To train store staff on Panasonic products therefore increasing advocacy of Panasonic products

·     To gather information on competitor products as required

·     To check stock of Panasonic products as required

·     To ensure Panasonic is achieving its agreed amount of shelf space in store

·     To ensure in-store promotions are executed in store and are 100% compliant

Areas available

·     Belfast

·     Birmingham

·     Bristol

·     Bluewater

·     Cambridge

·     Cardiff

·     Edinburgh

·     Glasgow

·     Lakeside – West Thurrock

·     Leicester

·     Leeds

·     London – Central

·     London – North

·     London – South

·     London – East

·     London – West

·     Manchester

·     Merryhill

·     Newcastle

·     Plymouth

·     Southampton

If you feel you have the prerequisite experience and skill sets and are keen to join a team that's breaking new ground in retail then please apply by email to bookings@channel-advantage.co.uk quoting the job reference CAJob1382.

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